📚 I’ve been told that books that light me up. Fiction and non-fiction. Ones that are new to me and ones that I’m rereading.

I’d been seeing The Most Amazing Marketing Book Ever by Mark Schaefer & Friends pop up on my LinkedIn feed for ages.

And from all sorts of angles.

This book was created through Mark Schaefer's RISE community, and certainly has plenty of heart.

I’m not a natural marketer. Marketing makes me a bit nervous.

Books light me up though, so this felt like it could be a big help.

The parts and the chapters

The book’s split into five parts, including Strategy Fundamentals and Social Media (these are the parts that attracted me to start with).

And then you’re into the chapters, each written by a different author, who has relevant expertise.

One of my favourite things about this book is the length of the chapters.

None of them are overwhelming. They each provide ten ideas. This is the framework for the book. And it makes the actions oh-so-easy to take.

Thank you, Joanne Taylor!

I bought the Kindle version first, and I was so grateful when my friend Joanne Taylor sent me a paperback copy. Thank you again, Joanne!

Joanne is the author of chapter 17, ‘Catching Cultural Waves on TikTok’.

I got brownie points with my daughter!

A masterclass in marketing a book

Marketing has been approached from so many angles.

I voted on the choice of front cover (yes, I did vote for the cover that was selected!). There’s a great blog on Frank and Marci’s website on how AI was used to design the cover.

There have been emails – not too many though. Enough to keep my attention, without becoming overwhelming.

I watched some of the ‘24 Hours of Amazing Marketing Ideas’ on YouTube as the videos went live, and I watched some on replay.

The sound of actual crickets in Sri Lanka was unforgettable for me! Hats off to Joanne Taylor for recording this in the middle of her night!

There are too many chapters and people to reference everyone individually. Picture me saluting them all!

What lights me up?

I’ve learned so much from the way this book has been marketed as well as enjoying the lessons in the book itself! This book lights me up 💡

#BooksLightMeUp

#AmazingMarketingBook

#BusinessBooks

#Editing

#Proofreading

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📚 I’m Lisa. I’m an editor and proofreader, specialising in business books and fiction. I’d love to connect with your book too. Please do book a video call or email me to talk about editing or proofreading for your book.